COMMERCIAL PHOTOGRAPHY RATES
ADVERTISING / COMMERCIAL / CORPORATE PRICING
Licensing fees are required for all commercial usage. If you're looking to use these photographs commercially / in advertisements / on packaging / or in any other way where these photographs are being used to generate profit, then in addition to the creative fees, you'll need to purchase a license for your intended usage requirements.
Licenses vary in price based on the uniqueness of the photographs, the duration of your license, the territory, the usage, size, and the expected visibility (i.e. print runs) of the photo. Please have this information ready when requesting a quote. While exact fees vary, if you'd like some rough numbers with which to build your budget, please see the scale below.
CUMULATIVE SLIDING BRACKET SCALE FOR HOW COMMERCIAL LICENSES ARE BILLED
$ = media spend : % = license fee billed on that bracket.
$1-1000 : 15% | $1000-5000 : 10% | $5000-50,000 : 5% | $50,000-$250,000 : 2% | $250,000+ : 1%
I.e. on a $350,000 media spend, my fee would be: 15% of $1,000 + 10% of $4,000 + 5% of $45,000 + 2% of $200,000 + 1% of $100,000, which sums to $150 + $400 + $2,250 + $4,000 + $1,000 = $7800
Let's say we increase the media spend to $1,000,000, then the licensing fee would be calculated the same way, with the last bracket being changed to reflect the increased spend. 15% of $1,000 + 10% of $4,000 + 5% of $45,000 + 2% of $200,000 + 1% of $750,000, means $150 + $400 + $2,250 + $4,000 + $1,000 = $14,300.